An Interview With NFTIgnition From Fame Lady Squad

Meme is a decentralised platform for farming NFTs. Don’t let that scare you, we’re not about explore the nascent world of NFT farming and how it compares to your run-of-the-mill yield farming. Nor is this an excuse to jump down the rabbit hole of DeFi and the strange and intoxicating number of blockchain based DEXs where all the magic happens.
I mention Meme because it was the first NFT project @NFTIgnition, AKA Danielle Davis – advisor, marketer, writer, educator, mother – and, since the most intriguing story of the NFT-era broke three weeks ago, part of the Fame Lady Squad leadership, discovered.

It was really interesting. Farming digital pineapples for digital art I could sell. People thought I was crazy.

Crazy or not, how do you go from farming pineapples to leading one of the most powerful NFT collections – Fame Lady Squad – on Twitter?

The heady days of Meme were fruitful, to say the least. Aside from offering a financial outlet, Meme lead Danielle to Twitter and the NFT community of Discord. Hours spent meeting like-minded people eventually lead her to one of the most known, and funny Twitter influencers, Digitalartchick. It was through her, or rather, through her wallet address that she learnt about Fame Lady Project.

Follow the wallet and you know what they are really doing.

What is different about Fame Lady Squad?

Nothing strange about following someone’s crypto wallet in 2021. NFTIgnition saw @Digitalartchick had bought a FLS, and did likewise.

I bought a day after mint,” she says in the Podcast, genuinely excited by the memory.

In those early days Fame Lady Squad was a bastion of community. It was, as Danielle says,

Really amazing. There were husbands giving wives and daughters NFTs, women buying NFTs, girls wanting posters on their walls of powerful women. It was a vibe I’d never felt in crypto before.

Crypto, NFTs and Twitter had been in need of more women in the space, it looked as though Fame Lady Squad was the answer.

The Unravelling of Fame Lady Squad

But all was not as it appeared. The early signs something wasn’t quite right at Fame Lady Squad were bubbling away in the heart of the very thing which makes NFT collections special: the community.

I spent a lot of time on discord, but the discord team was not really super engaged.

In a flash, Fame Lady Squad unraveled. In what reads like a script from The Americans, the three women behind the project – Cindy, Andrea and Kelda – were not women at all, they were Russian men taking advantage of the strong gender branding of the project for their own financial end.
Ironically, it was one of their compatriots who discovered the conspiracy and bequeathed his countrymen to the Twitter-verse and the Fame Lady Squad community. His name was Fedor Linnik and you can read his path to discovery here.

The Re-launch of Fame Lady Squad

The NFT world moves fast. There was an uprising in the community. Rebuke and insult, questioning and indignity. But it was short lived. The community rallied, a plan was formed: choose new leaders, fork the project and air drop to FLS owners.

@digitalartchick contacted the old team and told them they should put a vote up on Twitter asking who should take over the project. The community chose us three specifically.

NFTIgnition says they didn’t expect to get the contract for the project, but determined to make something positive from the ordeal, they wanted to rescue it. They got more than they expected.
A Twitter back-and-forth and perhaps guilt – or more likely a face save – lead to the Russians behind Fame Lady Squad ceding complete control of the project to the FLS community, perhaps more of a surprise to many than the original unmasking.

The art was good, they delivered on their roadmap. They didn’t take the money and run, it was a weird situation.

What’s next for the Fame Lady Squad?

A large proportion of FLS collectors are still men and, with prices on the OpenSea blowing up and the Summer of NFTs moving into the Autumn of NFT, that is unlikely to change for the foreseeable. Instead the Fame Lady Squad are moving their attention to the utility of the project, building on the community and implementing more ways, women in particular, can enjoy the NFTs.

FLS are also working on how to empower women and encourage more inclusion and diversity in the space.

Furthermore, they will be launching a podcast and are currently in talks with two brands on future partnerships. NFTIgnition couldn’t elaborate on the relationships, but did mention fashion. With the blossoming of the NFT space in fashion (Vogue Singapore unveils its first September issue — the most important issue of the year – featuring 15 commissioned NFTs for sale), it would make perfect sense.

What’s holding people back from NFTs and crypto?

The story of Fame Lady Squad highlights the pitfalls of NFTs and cryptocurrency. People get scammed; there are opportunists and criminals, bots and nefarious intent. There is uncertainty and lies, recriminations and accusations.
NFTs are complex. Complex to mint, trade, secure safely and sell. The UX is unnecessary difficult (not that you can’t work it out, most could, many just don’t want to bother) to the point you wonder if the platforms are holding back a simple user interface to prolong a lower tier of buying.
Telegram and Discord and Twitter is alive with links you shouldn’t click on, security holes and horrendous people waiting to pounce on anyone who lets their guard down. It’s no wonder that so many are reluctant to join the party. And it is a party, only it’s a party from New York in the 1980s: sublime, exciting, new, and edgy. But you might get your head blown off if you make the wrong move.

To quote NFTIgnition,

I wish it was simpler

But underneath it all there is something special brewing, as the FLS community know. There is nothing like the feeling of creating your own art and selling it for the first time. There is nothing like belonging to a community of people who think, act and react the same way you do, who believe in the same artistic expression as you do.
Community is everything.
And on that, we’ll see you next week for more NFT, cryptocurrency and a look at a recent AMA with Vitalik Buterin.

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